How To Write a Listing Description

It’s said that “Pictures are worth 1000 words.” However, your opening statement and property description needs to grab that potential buyer with colorful words to paint a clear mental picture of a home’s features and benefits, over and above the accompanying photographs. 

Here are some examples:

Bad
This 1,523 square foot single-family home has 3 BR and 3BA. LR, DR, yard. 3-car garage, storage, must see.

Better
Remodeled to perfection! This beautiful home is located close to shopping and dining. Here are just a few of its wonderful features: cozy fireplace, new kitchen cabinets, stainless steel sink, modern quartz counter tops, wood flooring, remodeled bathrooms, freshly painted, central a/c, attached two-car garage, large backyard, and so much more!

Best
Elegant custom home offers unparalleled craftsmanship and exceptional amenities! This French-inspired design is truly remarkable inside and out. Features include custom cherry cabinets, quartz countertops, crown molding, custom windows provide plenty of natural light, expansive decking (1000 sq. ft.), gourmet kitchen with quartz waterfall edge island (great for entertaining), gorgeous master suite, plus STUNNING views of downtown Nashville. High demand area.