Marketing & Technology

YOUR TEAM

Marketing yourself or a home means so much more than a sign in the front yard, MLS listings, and open houses. Our in-house marketing team and on-site office coordinators bring innovative ideas to help you focus your resources on activities and time saving tools that make it easier for you to build new relationships and stay connected with past clients. There is nothing more important than consistently staying in touch.

Marketing

At Parks, we are constantly creating and improving our systems so you can reach more buyers, sellers, and prospective clients with streamlined ease and one-click efficiencies. We provide core marketing tools and education to take your marketing efforts to the next level. We want you to have all the resources you need right at your fingertips, so we’ve created materials and sourced content for you to use for everything; from listing appointments to social media and more, we’ve got you covered. We also have a program called Marketing Touchpoints to assist you in sending collateral each month, both digital and print mailers. Just let us know who you’d like to keep in touch with, sit back, and let us handle the rest.

We also have a highly engaged social network, providing community and real estate content, which showcases a brand that is knowledgeable and ready to provide exceptional service to our clients. We provide the tools and training you need to successfully market your listings on social media. .

Building a Brand

A compelling corporate identity is important to Parks. It provides a unified and consistent image which will visibly distinguish and strengthen the value of our brand, and your brand, to the public. Our marketing team has developed easy-to-follow guidelines and provided tools and resources that will help you stand out in our market, plus keep you compliant as a REALTOR®.

Full-Service & In-House

Our marketing team is fully equipped to help create materials and provide resources that make your life as an agent easier. Reach out to us for one-on-one consultations, customized marketing materials that will set you apart, or to get your complementary headshot scheduled. We’re here to help.

Win over potential clients with well-designed and informative guides that will aid them in the process of buying or selling their home from start to finish.
Updated each moth and available for many Middle Tennessee counties, these touchpoints are available both digitally and as postcards. Give your clients a snapshot of how the market is performing in their area of interest.
A digital touchpoint that includes market update information, local events, community information, blogs all curated in-house, and more, all branded and customized to you with just a few clicks.
Our most fun monthly option is what we call Flow Marketing and focuses on local businesses and events. They brand you as an involved, loving supporter of Middle Tennessee.
Don’t spend hours sourcing content for your social media pages. We have produced graphics related to real estate, holidays, and the current season to keep your online presence consistent and effortless.
Parks neighborhood guides are a great tool for your out-of-town buyer or client looking to switch neighborhoods. With three guides covering the six major Greater Nashville counties, you’re set to help your client find their dream community.
Through the Parks marketing template site, agents have the tools to create impressive and consistent materials. Templates for a variety of brochures, email blasts, postcards, flyers, and more are available 24/7 for you to print on demand or download for your own use. You can also work with a Parks graphic designer to create a completely custom project to meet your style and needs.

Marketing RESOURCES

Parks provides core marketing tools and education to take your marketing efforts to the next level. We’re constantly working to make your marketing more efficient and to keep you ahead of the trends. Check our our lineup of tools currently in use:

Parks works with advertisers to provide the best rates available to you for placing ads in local, national, and world-wide publications.
Boost by Homespotter is a digital advertising program that automatically posts your listings through the Parks Facebook page, Instagram account, and on other websites that utilize automated web ad placements with no guesswork, effort, or cost to you. You can then spend your time contacting the leads that roll in.
LoLo provides a point of contact for communication and engagement with your clients on a monthly basis. Give your clients and contacts personalized gifts at locally-owned businesses.
A program that assists you with scheduling content to multiple social platforms at once, marking the day-to day work of social media a more manageable task.
As a member of Luxury Portfolio International®, we are part of the fastest growing luxury property network encompassing over 550 luxury affiliate companies, reaching over 500 countries, 4,300 offices and 135,000 real estate agents. Through our partnership with Luxury Portfolio, you will expand your marketing reach and global exposure to sell your clients’ luxury homes. Our agents also receive 25 free copies of Luxury Portfolio Magazine, a high-quality coffee-table-style magazine twice per year.
Our email marketing tools give you the ability to send out beautifully designed, responsive emails that will resonate with your community. Choose from newsletters, flyers, e cards, and announcements created in-house for you.
Parks agents have access to our photography, videography and virtual tour partners in Middle Tennessee.
From staging to repairs to upgrades, Parks Seller Ready provides financing that covers the cost of home improvements. Sellers can apply for line of credit to make enhancements before listing. Subject to the terms and conditions. Loan eligibility not guaranteed.
RealScout is a real estate technology company that provides a full-featured search and valuation platform for real estate agents to collaborate with their clients during the home-buying and selling process.