Goals for the Off-Season
Winter is widely known as the off-season for real estate agents, especially in regions like ours where we see rainy and snowy weather. While winter can be a prime season to buy for a long list of good reasons (motivated buyers, reduced competition, accelerated closing), buyers and sellers alike often prefer to move when it’s warm and mostly dry outside.
The good news is that this lull in your daily grind provides you with valuable opportunities to improve yourself and your business. If you have found yourself searching for ways to progress your business despite slow sales rates, read on; we have concrete goals for the off-season to share.
Discover or Refine Your Niche
Success in real estate usually hinges on one’s ability to find a niche that suits their personality, interests, and natural abilities. Have you decided on your niche? If not, this is a prime opportunity to explore every real estate niche Middle Tennessee holds. Pay attention to what sparks your interest and creativity, and whether or not the buyers and sellers in this market are people you would enjoy marketing to and working with.
Have you already found your niche? Excellent! You can use the off-season to refine your scope, network within your niche, and review strategies that worked (or didn’t) last year. Plan your approach for this year’s hot season. If you’re ready to roll when spring arrives, you have the chance to be a step ahead of your competition.
Work On Your Marketing Skills
You know the phrase: “Marketing is an investment, not an expense.”
Your marketing abilities will be one of your core skills at every stage of your real estate career. Instead of spending the off-season scrambling for the chance to close a deal, consider sharpening your marketing abilities.
When the hectic busy seasons are in full swing, how will you manage to set aside sufficient time to expand your marketing skills? In our experience, balancing educational pursuits and client activity is a significant challenge.
Take online courses, watch enlightening content from successful agents, read articles, and pay close attention to the strategies top agents in your niche have used year after year. Level up your abilities, and watch your upcoming hot season be your most sizzling yet!
Sharpen Your Social Media Skills
On the topic of marketing, we know roughly 75% of real estate clients today find their agent online. If you aren’t throwing yourself into your social media presence, you’re missing out on one of your best methods for connecting with new leads. We’ve shared multiple articles with our agents detailing successful social media tactics, so set some time aside to review them if you’re eager to reach clients online.
Expand Your Real Estate Knowledge
Continuing education, market research, software skills, and interior design trends are just a few areas in which you will always want to seek further knowledge. Make a habit of using your off-season time to study, and you’ll find that you pull ahead of your competition—because rest assured, they aren’t all hitting the books like you.
Get Out into Your Community
Real estate transactions may be sluggish, but your community is bustling.
Hunt down volunteer work that would connect you with new people. Attend all of Middle Tennessee’s many community events. Dress sharp and socialize at business luncheons. If it fits your beliefs, attend religious services. Become a regular at cafes, restaurants, and coffee shops that are close to your market niche, introduce yourself, and be consistently chatty.
Questions to ask include:
“Are you planning to look for a new home in the next 6 months? In the next year?”
“Do you have friends or family members who may be moving in the upcoming year? I am looking for a few additional clients.”
“If you have friends or family who are moving to Middle Tennessee this year, would you share my social media with them? I post resources, tours of properties right as they hit the market, insights about the area, and answer questions from my followers.”
Remember, following up is key! Each contact you make should be guaranteed to receive personalized follow-up communication from you that includes callbacks to information they shared or the topic of your conversation. Make them feel valued as an individual first, and they’ll naturally be more inclined to become your client.
Network With Other Agents Now
Are there agents you’ve planned to network with? Do you have mentors you’ve wanted to take out to lunch? The off-season is the absolute best time to do this. Like you, they have more time now than they will throughout the rest of the year and will therefore be more likely to spend it networking with you.
The Takeaway
The slow season isn’t going to bring you the most income. However, this is not an extended vacation during which you should stop working! In addition to the transactions you will be able to close, you must continue working on your business. Get out into your community, find new clients, hone your marketing skills, network with your peers, and always educate yourself as much as possible.
We wish you a happy and hardworking off-season in 2023 and throughout your entire career. Establish these routines early and keep them alive to propel yourself to new levels of success.