The Art of the Thank You Note

When you think about the journey from meeting a new client to closing on a home, it’s typically a long one filled with many stops, unexpected surprises and ups and downs. As we continue with our real estate career - each of these stops along the way are able to be ironed out - and we begin to create our own mental list of best practices along the way. However, as with any journey - it’s important to finish full speed, so no matter how good you feel about your process - it’s never too late to brush up on your final effort - the thank you note! 

The awesome thing about thank you notes is that they are not just thanking your clients - they can be so much more. Below are ideas to include in your thank you notes!

Thank your client for choosing you.

While likely obvious, and probably hard to thank a client without some form of this - it is important to remember, that at some point they chose to specifically work with you - allowing the whole relationship to take place. Make sure you acknowledge them for that honor! 

Wish them well in their move.

Easy to forget - but buying or selling a home means that the minute the closing is done and everything is signed, your client likely has a big life change ahead with a move! Wish them well and acknowledge that while it can be stressful, it is also such an exciting thing they have been working towards and that big congratulations are in order!

Remind them that you are still a resource.

Just because you have helped the client close, doesn’t mean that they can’t reach out to you as a resource. Remind them of  that - and they will likely take great comfort in knowing you are still on their side and ready to help! 

Ask for a review.

If you know they enjoyed working with you - now that the house has closed and the engagement is coming to an end - do not pass up this opportunity to ask them to leave you a review on your site or social media (or your preferred place/method for reviews). It’s important to ask them while everything you worked on with them is fresh in their mind! 

Tell them to keep in touch.

Just because your current engagement is over - there is no reason to not stay in touch! Ask them to sign up for your newsletter or whichever ways you keep up with your clients. You never know when they will need an agent again and this is a great way to stay top of mind!

Ask for a referral.

This one can be tough to ease into a conversation, but in written form - you don’t have to ask in a way that’s crammed into conversation - you get the chance to polish your ask! Just like asking for a review, you want to ask for referrals when your work is fresh on their mind and they are likely riding the high or just buying or selling a home.

Don’t forget about other thank you notes! 

In addition to the big “closing” thank you note, don’t forget opportunities to send thank you notes when a client initially signs on with you, for someone that refers you, partners helping you out, etc. When in doubt, send a thank you letter!