Like nearly all customer-facing, creative, and sales workers in the country, real estate agents have been anxious about just how many of the services we provide will be replaced by AI in the near future. We have good news on that front: while searching for homes online and via apps remains at an all-time high, buyers still want a real human working with them and guiding them through the process of shopping for or selling a home.

On the flip side, the developments in AI technology to help realtors generate leads, respond to clients, and track transactions are better than ever. Keep in mind that housing alone in the US is currently valued at $16 trillion, which is why developers and investors have continued to create tools that will perfectly suit the needs of each niche within our profession.

If you’ve been searching for the best AI tools for agents in 2023, our list that follows is precisely that.

Hyro

Hyro claims to be the world’s first Adaptive Communications Platform for real estate agents. Anytime you aren’t available to speak to or message a client back, Hyro will launch AI-driven responses to act as your virtual assistant. Hyro will also continue to learn from your conversations, which will increase personalization and accuracy over time.

Use Hyro to schedule viewings, answer customer inquiries, match customers with properties from your current listings, and follow up on captured leads.

Zillow

Okay, you already know about Zillow—who doesn’t? Still, Zillow’s Premier Agent software will keep an eye on your leads and their browsing activity. Access real-time data on which listings your leads are viewing and saving, then reach out quickly to follow up with them about their findings.

Rather than placing awkward cold calls to find out what’s happening with a lead, you will be able to call at just the right moment!

Additionally, Zillow can be entirely customized to serve your workflow, with reminders, notifications, tasks, notes, and analytics that can be configured to your preferences.

Trulia

More potential buyers are turning to sites like Trulia to find their ideal next home. By signing up for the professional side of this massive network, you’ll have real-time data on how users are interacting with the site. Access browsing criteria and favorited items and use Trulia’s AI to discover details as fine as school district needs, preferred wall colors, age of houses, and construction materials.

CoreLogic

CoreLogic uses its proprietary OneHome AI platform to assist in a real estate agent’s work matching leads with the best listings in their preferred neighborhoods. Additionally, CoreLogic’s mortgage origination software uses AI to assist with document organization and sources of revenue. 

Cherre

Cherre uses CoreConnect AI to source and organize real estate data from across the internet. The CoreExplore add-on is an insights and analytics service for real estate agents that can help an office or network of offices automate their workflows.

Localize

Localize offers an app called Hunter for real estate agents. Essentially, Hunter is a concierge texting interface that merges AI and organic intelligence to employ consistent voice and verbiage to engage leads. Then, Hunter creates a profile for your lead, including information like their search criteria, budget, and mortgage pre-approval standing.

You will be updated about the status of each lead, including an instant alert once your lead is prepared to view properties with you in person.

CityBldr

If your desired real estate niche lies in commercial, multi-property, or undervalued parcels of land, CityBldr is a must-have tool. Fed by information and expertise from appraisers, developers, engineers, and architects, this AI will help you locate land in your region. On both our list and within the industry, CityBlder stands alone in serving multi-billion-dollar analytics and property research.

TRIRIGA

TRIGIRA was developed by IBM to manage and eliminate inefficient practices within real estate offices. With up to an estimated 40% of corporate offices being underused, those that use TRIGIRA may save a significant sum annually resulting from shored up space allocation.

TRIGIRA will first observe how your staff uses the office, then package the data in easy-to-understand blurbs. While the ways you use the data are yours to choose, it’s always a good idea to perform these periodic space-saving reviews in any medium-to-large-sized office.‍

The Takeaway

As a real estate agent, this is the ideal time for you and your colleagues to tap into the rich data profiles AI can generate and use AI communication tools to ensure that your leads hear back from you immediately. At a minimum, these applications are those that no realtor or broker should be without in 2023.

Once you are comfortable with these tools and are seeing an impressive ROI, we encourage you to consistently look for additional ways to make yourself a more efficient, profitable business owner in the coming months and years.