Top Books for Real Estate Agents
In real estate, the best way to get ahead—and stay current—is to view yourself as a perpetual student. Throughout the progression of your career, you’ll naturally learn a lot from clients, from your mentor, and from your fellow agents. However, if you want to accelerate your career trajectory, you’ll need to relentlessly pursue knowledge.
Real estate is far more complex than most laypeople realize; if it were as simple as showing a house to an interested buyer and collecting a paycheck, virtually everyone would be a successful licensed realtor.
Instead, agents who stand head and shoulders above their peers can continually be found polishing their professional skills. The following list is just a few topics the most successful real estate agents are always eager to learn more about:
Communication
Establishing themselves as a well-respected brand
Creating and sustaining genuine relationships
Keeping abreast of developing digital realty tools
Leveraging each new innovation as an opportunity to expand their careers
Perhaps because thriving real estate agents are so skilled in communication, they are often keen to share their personal insights into the fast-paced, competitive world of real estate. That means you too can have access to all of the knowledge, strategies, and ideas that these powerhouses gather.
Countless blog posts, podcasts, case studies, and engaging infographics are published online every day. While these more casual pieces provide good conversational information and humor, they don’t have the in-depth career guidance you’ll find in a full-length book.
That’s why the brokers at Parks rely on books as the best resource for reliable, proven techniques. The good news for real estate agents is that there are plenty of truly great books to choose from! If you’re looking for the Top Books for Real Estate Agents, check out the following Parks-tested, Parks-approved titles.
Ideal for real estate investment beginners, this book is an instruction manual intended to teach buyers how to identify properties with equity at auction. By purchasing, flipping, and selling only properties that already have equity, beginners can avoid making bad investments.
As a real estate agent, you can use this information to help clients identify properties that will make them a killing down the line. Happy clients are repeat clients; that’s why cultivating the clients you have will always be the bread and butter of any successful business model.
Ryan Pineda’s lauded step-by-step guide gives investors a detailed path to help them leave unfulfilling careers and achieve financial independence in less than 12 months.
Real estate agents should strive to be their clients’ one-stop-shop for inside information on the market. By absorbing the information contained in Pineda’s guide, agents will be prepared to assist clients who want to make a career out of flipping homes in today’s more challenging market.
If you’re going to read one book on sales, this should be it. This national bestseller is an entertaining yet practical “how-to” for all things sales-related. Better yet? Serhant is one of the world’s most sought-after authorities on the art of selling real estate.
Build your confidence, discover yourself as your own brand, and learn how to manage multiple deals at once—but don’t start this book on your lunch hour, because it’s tough to put down!
This book will give you excellent ways to speak to your clients about real estate investing. When a client has questions about juggling cash flow, choosing the best rental properties, or accurately assessing a home’s true value, this brisk, punchy guide has you covered.
While The ABCs of Real Estate is praised as being perfect for investors who are just learning to create proper checklists or organize their long-term goals, we think it’s just as valuable for agents.
If you’ve been a realtor for less than five years or are having trouble consistently leading clients toward successful properties, this book is for you.
5.) The Millionaire Real Estate Agent by Gary Keller
Written specifically for real estate agents who are creating their businesses for the first time or are attempting to scale up from a modest income to a jealousy-inducing income, this book is therefore a must-read for nearly all real estate agents.
The Millionaire Real Estate Agent will provide you with the tools to create a road map for almost any real estate career destination. Moreover, it will help you take great care of your business while it’s in its fledgling stages, which is an often overlooked, yet fundamental aspect of long-term career success.
6.) Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
If you’re behind the curve when it comes to social media sites, Vaynerchuk’s guide is a great primer. More than just a beginner’s how-to, this book gives readers detailed instructions to help them tailor content for the most popular platforms.
Your clients should see you as the best resource for reliable real estate information; this guide wants to help you demonstrate your worth right where your potential prospects are sure to see it.
At Parks Realty, we’ve had successful agents recommend reading one book per week, while others say they read one book per quarter. What never varies is that those who excel are those who remain excited about new learning opportunities. Pick up (or download) the title that catches your attention and get reading!